Purple Pedals
As part of an awareness campaign by internet giants Yahoo! celebrating the eccentric side of life, as embodied in Yahoo!’s purple branding, they have equipped a fleet of bikes with GPS and camera phones to capture the life of a bike around some of America’s major cities, including New York, San Diego and San Francisco.
As part of an awareness campaign by internet giants Yahoo! celebrating the eccentric side of life, as embodied in Yahoo!’s purple branding, they have equipped a fleet of bikes with GPS and camera phones to capture the life of a bike around some of America’s major cities, including New York, San Diego and San Francisco.
The whole concept works a little like Big Brother for the cyclist… each bike in this ‘Purple Pedals’ campaign has been rigged with solar panals, and had a camera-phone mounted on its handlebars and from then known as a ‘yBike’.
Each bike then has its own dedicated Flickr account and will automatically take photos every 60 seconds while the bike is moving, and then immediately upload them onto Flickr.
The idea is that the result will be ‘a gallery of life on the American roads’. Four of the nikes will be passed between various photographers and keen cyclists, but one will be given away through contest via the ‘Start Wearing Purple’ campaign website.
This all appears to be another part of the Online/Offline trend that wear seeing, where the offline world is being brought to the online world in innovative and interesting ways. I will explore this trend in more detail in a later blog entry.
You can even make your own yBike by clicking here!! Website: startwearingpurple.yahoo.com
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