A great piece of viral marketing that tackles the vital question: “Will it blend?”
The website is actually advertising Blendtec products; mainly blenders.. but consists of a whole range of funny episode where wacky scientists will blend items, often quite shockingly, such as brand new iPhones and TomToms to see what the end result will be.
Obviously this works quite well as a viral campaign, as I have seen myself people throwing the link around to their friends showing each other ‘how could he do that to an iPhone?!’ etc.
The whole campaign also helps prove the strength and quality of the blenders in question!
Check out some of the videos here: http://www.willitblend.com/